Asprey In Film
Since 1781, Asprey has continuously defined British Luxury on the basis of its core values of quality, refinement and innovation. Asprey’s collection of short films perfectly capture the essence and magic of this heritage, and showcase its contemporary interpretation.
- The Spring Collection
- Every Gift Has a Story
- Festive Rhapsody
- The Asprey Swan The Rosalinde and Arthur Gilbert Collection
- The Journey
- New Season Handbags
- Born to dream
- The pursuit of perfection
- A brief encounter
- A unique piece of beauty
The Spring Collection
Spring/ Summer 2017
Asprey's Spring Handbag collection is captured in this short and playful film, featuring Asprey's signatures styles realised in a Spring colour palette of Dove, Clover and Forget-Me-Not.
Every Gift Has a Story
Asprey's romantic yet fun film set in the Langham Hotel, London, centers around the Asprey Purple Gift Box, filmed for Valentine's Day.
Asprey’s iconic window display completes Bond Street’s festive decorations and is beautifully captured in this film which portrays London’s bustling streets, serene wintery moments and interspersed with edits from the brand film ‘The Journey’. This year’s store façade is inspired by the film, lit with screens and twinkling fairy lights marking the outline of the train sweeping through the British Countryside and further illustrated with shelves housing Asprey’s most revered gift suggestions for the holiday season.
The Asprey Swan The Rosalinde and Arthur Gilbert Collection
The magnificent Asprey Swan has been displayed at the V&A Museum this month, exhibited within The Rosalinde and Arthur Gilbert Collection. The collection the couple amassed became one of the most important and comprehensive in the world, driven by a love of skilled craft and design in gold and silver objects. This sterling silver life size Swan was made in Asprey's London workshops in 1985 with partially gilded and patinated silver and platinum. The swan took pride of place at Arthur and Rosalinde's villa in Los Angeles, either placed on a central side board or dinner table. Today, this magnificent bird has become a mascot of the Gilbert Collection.
The Journey, Asprey's latest film, majestically sweeping through the British countryside and beyond, towards a destination unknown, filled with anticipation and excitement at every turn, for that magical unravelling of the ribbon that finally reveals the gift in the purple box.
New Season Handbags
Asprey’s heritage in leather originates from the 19th century, with the creation of traditional dress cases suitable for the new style of travel ushered in by streamliners and railways. As times changed, Asprey’s evening bags were favoured by the young and exuberant flapper dancers of the Charleston Era.
The film captures the supple and tactile nature of the new season handbags, filmed through several London locations including the city, Shoreditch and Mayfair, showcasing the elegant and modern silhouettes realised in a variety of leathers.
Born To Dream
Asprey's debut brand film, Born to Dream, demonstrates the romance, theatre and timeless appeal of Asprey today. Under the direction of a new British film director and artist, Ali Walker the film follows the journey of a young woman's dream, intercut with panoramic iconic shots of the London landscape and details of Asprey's jewellery collections.
The Pursuit of Perfection
It is little known that above the Asprey Flagship store in Mayfair, expert Silversmiths work everyday making products for the shop floor and bespoke commissions. This film was shot in the silver workshop and captures the skill and workmanship of this world renowned brand that was formed in 1781.
A Brief Encounter
An insight into Asprey's famed Landmark store, New Bond Street, Mayfair. The film depicts the iconic features of the London store such as the stunning architecture of the Atrium glass roof and spiral staircase amongst highlights of Asprey's product categories.