July

  • Asprey ITV Documentary
    Asprey is delighted to announce that next Thursday, July 3rd, British Luxury House, Asprey is showcased with a fly on the wall documentary from the producers; Plum Pictures.
     

    Titled, ‘Inside Asprey; luxury by Royal Appointment’, the programme will be an hour long special and will air July 3rd at 9.00pm on ITV1.

    Working closely with Plum Pictures, Asprey have given unprecedented access to Asprey's flagship store, Bond Street, London.

    The film offers a true insight into both the brands creative and retail departments, with Asprey’s Managing Director at the helm. Filmed over 6 months during the summer of 2013, the producers were granted access to shadow many of the employees through their daily routines. The film also offers an exclusive glimpse of the hidden workshops housed above the store and the expert craftspeople at work.

    The documentary features Asprey’s dedicated sales team launch the ‘Private Handbag Collection’ and the creation of a jewellery suite made on site in the Asprey workshops. The film follows the success of these launches through the four parts of this one off documentary, detailing the true pressure the employees experience in today’s retail climate.

    Paddy Byng, Managing Director who features in the documentary commented;

    ‘We are pleased to be able to share our unique story through this documentary, a rarity for a brand such as ours. With a close look at the real people behind the Asprey doors, we hope that you will see a true glimpse of this exceptional British brand and those who are truly invested in making Asprey, a true luxury house relevant today….’

    Asprey has been established since 1781, occupying the flagship store premises on New Bond Street for 167 years.

     

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