167 New Bond Street
Asprey has enjoyed the New Bond Street location for over 200 years, having moved into 166 New Bond Street, designed by distinguished architect Sir Robert Taylor, in 1847.
Bond Street was the centre of a fashionable commerce in West London, a thriving hub of jewellers, milliners, drapers, bookshops and galleries purveying fine arts and crafts. In 1859 Asprey purchased The Alfred Club at 22 Albermarle Street, which backed on to the New Bond Street store and meant that Asprey now had entrances on two of London’s most fashionable streets.
During the 20th Century Asprey grew considerably and in 1930, purchased 169 New Bond Street and expanded into the remaining part of 22 Albermarle Street, creating the structure of the store that exists today. At the time, the iconic Asprey store front represented a technical breakthrough because of the use of plate glass.
After WWII, Asprey's craftsmen were brought across from the factory on Euston Road, establishing the workshops above the New Bond Street store; this still exist today.
Asprey continued to develop its location, and in 2004 commissioned celebrated architect Lord Foster and British interior designer David Mlinaric, to redevelop the store. Foster and Mlinaric maintained the buildings unique period features, whilst incorporating highly creative new architectural and design elements, such as the glass roof atrium and the grand staircase. As one of the world’s largest luxury goods stores, 167 New Bond Street is the perfect showcase for the extensive range of Asprey products.