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www.asprey.com is operated by Asprey London Limited (Asprey). This policy is in line with GDPR and the Data Protection Act 2018 and the data controller is Asprey London Limited of 36 Bruton Street, Mayfair, London, W1J 6QX, United Kingdom. We are registered in England and Wales under company number 1004355. Our VAT number is GB 238 48 31 46.
Asprey is the “data controller” for the purposes of data protection law. We are committed to ensuring your privacy is protected and we want to fully inform you on how your data is used.
Lawful reasons for using your personal data
We collect and use information about you to ensure that we can continue to provide you with a luxury retail experience. You provide us with your information directly when you make a purchase in store, online or sign up to the Asprey newsletter.
We may collect and process the information that you provide us when completing forms on our site www.asprey.com (our site) or making a purchase in one of our stores. This includes information provided at the time of registering to use our site, subscribing to our service, posting material or requesting further services. Similarly, if you contact us, we may keep copies of that correspondence.
There are a number of reasons as to why we may collect and use your personal data which the law on data protection allows us to, including:
We will always request your consent when we collect and process your personal data
For example, when you sign up to receive our newsletters, you will need to tick the opt-in box
In order for us to fulfil our contractual obligations to you, we will need to use your personal data
For example, for us to deliver a product to you we will need your personal data including name and address
For example, we will need to pass and process your personal data to law enforcement if there is any involvement in fraud or criminal activity
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, where this is required or permitted by law.
For example, we may send you promotional offers based on your past purchase history
What personal data do we collect?
We may collect the following information about you:
Personal data including name, job title and company name
Contact data including email address, telephone number, postal address and postcode
We may collect information about your computer, including where available your IP address, operating system and browser type and for system administration. This is statistical data about our users' browsing actions and patterns and does not identify any individual.
For the same reason, we will obtain information about your general internet usage by using a cookie file which is stored on your browser or the hard drive of your computer.
Cookies are small files stored on your computer or other device when you visit certain web pages.
For more information on cookies, please visit www.aboutcookies.org (this link opens in a new window). Please note that Asprey cannot be held responsible for the content of external websites.
This cookie enables the add-to-bag and shopping basket functionality of the Asprey site. The site will not operate correctly without it.
These cookies are required by the Google Analytics service that anonymously tracks user behaviour and statistics. This information enables us to improve the Asprey website for visitors.
This cookie anonymously registers the broad geographical location (country level) of visitors so as to enable the site to display location appropriate content and the correct currency.
These cookies are required by the Klaviyo service that anonymously tracks user behaviour and statistics. This information enables us to improve the Asprey website for visitors.
You may adjust the settings in your browser to prohibit the setting of cookies. If you do so, our website will not work correctly for you. You will not be able to add products to your shopping basket. You will be able to use the site to browse products for research.
For information on how to change your browser’s cookie settings, follow the links related to your browser below (these links open in a new window). Please note that Asprey cannot be held responsible for the content of. external websites.
For other browser software, you should consult the relevant online help information or documentation supplied with the product.
Web beacons, also known as “clear gifs,” “one-pixel gifs,” “web bugs,” “Internet tags” or “pixel tags,” are small graphic images on a website or in an e-mail that allow us and third parties to monitor the activity on our site or to make cookies more effective. Web beacons allow us, or third parties working on our behalf, to gauge and enhance the effectiveness of our marketing by transmitting information about whether you follow links in our e-mails or website, and by gathering information about the sites you visit before and after visiting our website. We use log files to store the data that is collected through Web beacons.
How do we collect your personal data?
We use a number of methods to collect data from you and about you including:
How and why do we use your personal data?
At the time of providing personal data, we will advise you why we are collecting it and how it will be used. At any time, you can change how you wish us to use your data.
How and why we use your data include:
For example, you may get in touch by phone, email or website. In order for us to find out details of the issue and help identify the solution, we will need to follow up by contacting you directly. We may also pass your details internally within Asprey to ensure the correct person can deal with your enquiry.
We will only send marketing communication if you have actively opened communications in the last year or you have opted-in to receive communications.
For example, we will send newsletters that include product updates, new products and launches.
You are free to opt-out at any point; the unsubscribe link is available at the bottom of all emails sent out.
Please note that if there is a legitimate business reason for us to communicate with you and to ensure we can fulfil our contract with you, we may send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, price changes, corporate updates, amendments to our Terms & Conditions and legally required information relating to your orders. These Essential Business Information emails will not include any promotional content and do not require prior consent when sent by email. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
We want to provide our customers with relevant information about products that are of interest whilst providing great customer service. We will monitor which web pages are most visited and build our marketing strategy around this.
If you fail to provide Personal Data that we have requested either under the terms of contract with you or required by law, we may not be able to perform the contract we have or are trying to enter with you, for example provide you with products or services. In this case, we would notify you that we may have to cancel a product or service you have with us.
Protecting your personal data
Asprey has several GDPR compliant processes and procedures as follows:
How long will we keep your personal data for?
By law we have to keep basic information about out customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
In some circumstances, we may anonymise your personal data, which means it can no longer be associated with you, for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Who will we share your personal data with?
We will sometimes need to share your personal data with our trusted third parties, these can include:
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Your legal rights over your personal data
You have the rights under the data protection laws in relation to your personal data including:
If you have authorised a third party to submit a request on your behalf, we will request proof that they have your permission to do so.
We take any complaints about our collection and use of personal information very seriously.
If you think that our collection or use of personal information is unfair, misleading or inappropriate, or have any other concern about our data processing, please raise this with us in the first instance.
To make a complaint, please contact email@example.com
Alternatively, you can make a complaint to the Information Commissioner’s Office:
If you have any questions, concerns or would like more information about anything mentioned in this privacy notice, please contact firstname.lastname@example.org
LAST UPDATED: 15th December 2021
Asprey London Limited is a private company registered in England and Wales, Company No. 1004355
Registered Office: 36 Bruton Street, Mayfair, London, W1J 6QX, United Kingdom