Last updated: 20 August 2026
This Cookie Policy explains how Asprey London Limited (“Asprey”, “we”, “us” or “our”) uses cookies and similar technologies when you visit www.asprey.com (the “Website”).
It should be read together with our Privacy Policy, which explains more generally how we collect, use and protect your personal information and describes your data-protection rights.
Who we are
The Website is operated by:
Asprey London Limited
36 Bruton Street
Mayfair
London
W1J 6QX
Asprey London Limited is registered in England and Wales under company number 1004355.
For questions about this Cookie Policy or our use of cookies and similar technologies, please contact:
Email: concierge@asprey.com
1. What are cookies?
Cookies are small files or pieces of information stored on your computer, smartphone, tablet or other device when you visit a website.
Cookies can allow a website to recognise your device and remember information about your visit, such as your preferences, shopping-bag contents or previous interactions with the Website.
Cookies may remain on your device for different periods.
-
Session cookies generally remain only for the duration of your browser session and are deleted when you close your browser.
-
Persistent cookies remain on your device for a specified period or until you delete them.
Cookies may also be:
-
first-party cookies, which are set by Asprey or on Asprey's behalf; or
-
third-party cookies, which are set by third-party services used on our Website.
2. Similar technologies
We may also use technologies that perform functions similar to cookies.
Depending on the technology used on our Website, these may include:
- pixels or web beacons;
- tags and scripts;
- local or web storage;
- software development kits;
- device identifiers; and
- other technologies that store information on, or access information from, your device.
For simplicity, we generally refer to these technologies together as “cookies” in this Cookie Policy unless it is useful to distinguish between them.
3. How we use cookies
We use cookies and similar technologies for different purposes, which may include:
- enabling the Website and online store to operate;
- maintaining security and preventing fraud;
- remembering the contents of your shopping bag;
- remembering choices and preferences;
- providing functionality that you request;
- understanding how visitors use the Website;
- measuring and improving Website performance;
- understanding the effectiveness of our communications and campaigns;
- personalising content and experiences; and
- supporting advertising and marketing activities where you have permitted us to do so.
The cookies actually used on the Website may change from time to time as our Website, technology providers and services develop.
4. Categories of cookies we use
Strictly necessary cookies
Our Website uses strictly necessary cookies and may also use optional third-party cookies, including analytics/performance and advertising/marketing technologies, depending on the services enabled and your choices.
These cookies and similar technologies are necessary for the Website or a service you have requested to function.
They may be used, for example, to:
- keep the Website secure;
- enable navigation;
- maintain a user session;
- remember products placed in your shopping bag;
- enable checkout functionality;
- process or facilitate transactions;
- remember your cookie choices; and
- provide other functionality necessary for a service you request.
Where the law permits us to use these technologies without consent, they cannot normally be switched off through our cookie-consent tool.
You may be able to block them through your browser, but doing so may cause parts of the Website or online store not to function correctly.
Functional cookies
Functional cookies help us provide enhanced functionality or remember choices you make.
They may, for example, remember:
- language preferences;
- country or region;
- display preferences; or
- other choices intended to improve your experience.
Where consent is required, these cookies will only be used after you have chosen to allow them.
If you do not allow functional cookies, some features of the Website may not operate as intended.
Analytics and performance cookies
These technologies help us understand how visitors use the Website.
They may collect information about matters such as:
- which pages are visited;
- how visitors navigate around the Website;
- how long visitors spend on particular pages;
- errors encountered;
- traffic sources;
- interactions with Website features; and
- Website performance.
We use this information to understand and improve the performance, design and customer experience of our Website.
Where consent is required, we will not use these technologies unless you have chosen to allow them.
Advertising and marketing cookies
Advertising and marketing technologies may be used to understand the effectiveness of our marketing and, where applicable, to make advertising more relevant.
Depending on the services we use and the choices you make, these technologies may:
- record visits to the Website;
- record products or pages viewed;
- measure responses to advertisements or campaigns;
- help us understand whether marketing has resulted in a Website visit or purchase;
- help create audiences for advertising;
- limit how often an advertisement is shown; or
- support personalised advertising on third-party websites or platforms.
These technologies may be operated by third-party advertising, social-media or technology providers.
Where consent is required, advertising and marketing technologies will not be used unless you have chosen to allow them.
5. Third-party cookies and technologies
Some cookies and similar technologies used on our Website may be provided by third parties that provide services to Asprey.
Depending on the services currently used on the Website, these may include providers of:
- website analytics;
- e-commerce functionality;
- customer communications;
- personalisation;
- advertising and campaign measurement;
- social-media functionality;
- fraud prevention;
- payment functionality; and
- other technology services.
Some of these providers may receive information from your device or about your interactions with the Website when their technologies are enabled.
Where a third party acts as an independent controller of personal information, its own privacy policy will apply to its processing.
The current third-party technologies used on the Website, where applicable, are identified through our
Cookie Settings tool or cookie list.
6. Your cookie choices
When you first visit the Website, you will be given choices about the use of cookies and similar technologies where consent is required.
You may:
-
accept optional cookies;
-
reject optional cookies; or
-
manage your preferences by cookie category.
Strictly necessary technologies may operate without your consent where permitted by law.
Simply continuing to browse or use the Website will not be treated as consent to optional cookies. Optional cookies will be used only where you have made the relevant choice through our cookie-consent tool.
7. Changing or withdrawing your consent
You can change your cookie preferences or withdraw your consent at any time through our
Cookie Settings tool.
Cookie Settings: use the “Manage consent preferences” / Cookie Settings control available on the Website to review or change your choices at any time.
Withdrawing consent will not affect the lawfulness of our use of information before consent was withdrawn.
When you change your preferences, it may not automatically delete cookies that have already been stored on your device. You can remove existing cookies using your browser or device settings.
8. Browser controls
Most web browsers allow you to view, manage, block or delete cookies.
The controls available and the steps required vary between browsers and devices. Please consult the help or settings section of your browser for current instructions. Browser controls are separate from the choices you make through our
Cookie Settings tool, and browser interfaces may change over time.
Blocking all cookies may affect the operation of the Website. In particular, functionality necessary for online shopping, accounts, checkout or other Website services may not work correctly if certain strictly necessary technologies are blocked.
Browser settings operate separately from the choices available through our
Cookie Settings tool.
9. How long cookies remain on your device
Different cookies remain on your device for different periods.
Some are deleted when you close your browser, while others may remain for a defined period so that the Website or relevant service can recognise your device on a later visit.
We periodically review the duration of cookies and similar technologies and aim to retain them for no longer than is appropriate for their purpose. Where an individual cookie has a stated duration, that duration is shown in our
Cookie Settings tool or current cookie list.
Details of the duration of individual cookies currently used on the Website should be available through our
Cookie Settings tool or current cookie list.
10. Current cookies used on the Website
Because the cookies and technologies used by the Website may change as our services and technology providers change, we maintain information about the cookies currently in use separately from the general policy above.
| Name |
Description |
Category |
Provider |
Duration |
| _orig_referrer |
Allows merchant to identify where people are visiting them from. |
Necessary |
Shopify |
2 weeks |
| _landing_page |
Capture the landing page of visitor when they come from other sites. |
Necessary |
Shopify |
2 weeks |
| _ab |
Used to control when the admin bar is shown on the storefront. |
Necessary |
Shopify |
1 year |
| _secure_session_id |
This cookie is generally provided by Shopify and is used to track a user's session through the multi-step checkout process and keep their order, payment, and shipping details connected. |
Necessary |
Shopify |
1 day |
| cart |
Contains information related to the user's cart. |
Necessary |
Shopify |
2 weeks |
| cart_sig |
This cookie is generally provided by Shopify and is used in connection with checkout. It is used to verify the integrity of the cart and to ensure performance of some cart operations. |
Necessary |
Shopify |
2 weeks |
| cart_ts |
This cookie is generally provided by Shopify and is used in connection with checkout. |
Necessary |
Shopify |
2 weeks |
| cart_ver |
This cookie is generally provided by Shopify and is used in connection with the shopping cart. |
Necessary |
Shopify |
2 weeks |
| cart_currency |
Used after a checkout is completed to initialize a new empty cart with the same currency as the one just used. |
Necessary |
Shopify |
2 weeks |
| checkout_token |
Used by checkout to identify the user. |
Necessary |
Shopify |
Session |
| Secure_customer_sig |
unknown |
Necessary |
Not available |
Not available |
| storefront_digest |
Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected. |
Necessary |
Shopify |
1 year |
| cookieconsent_status |
This cookie is associated with the app Consentmo GDPR Compliance and is used for storing the customer's consent. |
Necessary |
Consentmo |
1 year |
| cookieconsent_preferences_disabled |
This cookie is associated with the app Consentmo GDPR Compliance and is used for storing the customer's consent. |
Necessary |
Consentmo |
1 day |
| _shopify_m |
This cookie is generally provided by Shopify and is used for managing customer privacy settings. |
Necessary |
Shopify |
1 year |
| _shopify_tm |
This cookie is generally provided by Shopify and is used for managing customer privacy settings. |
Necessary |
Shopify |
30 minutes |
| _shopify_tw |
This cookie is generally provided by Shopify and is used for managing customer privacy settings. |
Necessary |
Shopify |
2 weeks |
| _tracking_consent |
Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. |
Necessary |
Shopify |
1 year |
| tracked_start_checkout |
This cookie is generally provided by Shopify and is used in connection with checkout. |
Necessary |
Shopify |
1 year |
| identity_state |
This cookie is generally provided by Shopify and is used in connection with customer authentication. |
Necessary |
Not available |
1 day |
| identity_customer_account_number |
Stores an identifier used to facilitate login across the customer's account and storefront domains. |
Necessary |
Shopify |
12 weeks |
| _customer_account_shop_sessions |
Used in combination with the _secure_account_session_id cookie to track user sessions for new customer accounts. |
Necessary |
Shopify |
30 days |
| _secure_account_session_id |
Used to track user sessions for new customer accounts. |
Necessary |
Shopify |
30 days |
| _shopify_country |
Used for Plus shops where pricing currency/country is set from GeoIP by helping avoid GeoIP lookups after the first request. |
Necessary |
Shopify |
30 minutes |
| _storefront_u |
Used to facilitate updating customer account information. |
Necessary |
Shopify |
1 minute |
| _cmp_a |
Used to manage customer privacy settings. |
Necessary |
Shopify |
1 day |
| c |
unknown |
Necessary |
Shopify |
Not available |
| checkout |
Used by checkout to identify the user. |
Necessary |
Shopify |
21 days |
| customer_account_locale |
Used to keep track of a customer account locale when a redirection occurs from checkout or the storefront to customer accounts. |
Necessary |
Shopify |
1 year |
| dynamic_checkout_shown_on_cart |
Used in connection with payments. |
Necessary |
Shopify |
30 minutes |
| hide_shopify_pay_for_checkout |
Set when a buyer dismisses the Shop Pay login modal during checkout, informing display to buyer. |
Necessary |
Shopify |
Session |
| shopify_pay |
Used to log in a buyer into Shop Pay when they come back to checkout on the same store. |
Necessary |
Shopify |
1 year |
| shopify_pay_redirect |
Used to accelerate the checkout process when the buyer has a Shop Pay account. |
Necessary |
Shopify |
1 year |
| shop_pay_accelerated |
Indicates if a buyer is eligible for Shop Pay accelerated checkout. |
Necessary |
Shopify |
1 year |
| keep_alive |
Used when international domain redirection is enabled to determine if a request is the first one of a session. |
Necessary |
Shopify |
Session |
| source_name |
Used in combination with mobile apps to provide personalized checkout behavior when browsing a compatible mobile app store. |
Necessary |
Shopify |
Session |
| master_device_id |
Merchant authentication: Permanent device identifier, public version. |
Necessary |
Shopify |
1 year |
| previous_step |
Used in connection with payments. |
Necessary |
Shopify |
1 year |
| discount_code |
Stores a discount code (received from an online store visit with a URL parameter) in order to the next checkout. |
Necessary |
Shopify |
Session |
| remember_me |
Used in connection with payments. |
Necessary |
Shopify |
1 year |
| checkout_session_lookup |
Used in connection with payments. |
Necessary |
Shopify |
3 weeks |
| checkout_prefill |
Used in connection with payments. |
Necessary |
Shopify |
5 minutes |
| checkout_queue_token |
Used in connection with payments. |
Necessary |
Shopify |
1 year |
| checkout_queue_checkout_token |
Used in connection with payments. |
Necessary |
Shopify |
1 year |
| checkout_worker_session |
Used in connection with payments. |
Necessary |
Shopify |
3 days |
| checkout_session_token |
Used in connection with payments. |
Necessary |
Shopify |
3 weeks |
| cookietest |
Use it to make sure our systems are working properly. |
Necessary |
Shopify |
1 minute |
| order |
Used to allow access to the data of the order details page of the buyer. |
Necessary |
Shopify |
3 weeks |
| identity-state |
Stores a hash of the oauth flow state between redirects. |
Necessary |
Shopify |
1 day |
| card_update_verification_id |
Used in connection with payments. |
Necessary |
Shopify |
1 day |
| customer_account_new_login |
It is used in connection with user identification. |
Necessary |
Shopify |
20 minutes |
| customer_account_preview |
It is used in connection with user identification. |
Necessary |
Shopify |
7 days |
| customer_payment_method |
Used in connection with payments. |
Necessary |
Shopify |
60 minutes |
| customer_shop_pay_agreement |
Used in connection with payments. |
Necessary |
Shopify |
1 minute |
| pay_update_intent_id |
Used in connection with payments. |
Necessary |
Shopify |
20 minutes |
| localization |
Used to localize the cart to the correct country. |
Necessary |
Shopify |
2 weeks |
| profile_preview_token |
Used for previewing checkout customizations. |
Necessary |
Shopify |
5 minutes |
| login_with_shop_finalize |
Used to facilitate login with Shop. |
Necessary |
Shopify |
5 minutes |
| preview_theme |
It is used in conjunction with the theme editor. |
Necessary |
Shopify |
Session |
| shopify-editor-unconfirmed-settings |
It is used in conjunction with the theme editor. |
Necessary |
Shopify |
1 day |
| wpm-test-cookie |
Use it to make sure our systems are working properly |
Necessary |
Shopify |
Session |
| _shopify_essential |
Contains essential information for the correct functionality of a store such as session and checkout information and anti-tampering data. |
Necessary |
Shopify |
1 year |
| _shop_app_essential |
Contains essential information for the correct functionality of Shop.app. |
Necessary |
Shopify |
1 year |
| _s |
This cookie is associated with Shopify's analytics suite. |
Statistics |
Shopify |
30 minutes |
| _shopify_d |
unknown |
Statistics |
Not available |
Not available |
| _shopify_fs |
This cookie is associated with Shopify's analytics suite. |
Statistics |
Shopify |
30 minutes |
| _shopify_s |
Used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use. |
Statistics |
Shopify |
30 minutes |
| _shopify_sa_t |
This cookie is associated with Shopify's analytics suite relating to marketing and referrals. |
Statistics |
Shopify |
30 minutes |
| _shopify_sa_p |
This cookie is associated with Shopify's analytics suite relating to marketing and referrals. |
Statistics |
Shopify |
30 minutes |
| _shopify_y |
Shopify analytics. |
Statistics |
Shopify |
1 year |
| _y |
This cookie is associated with Shopify's analytics suite. |
Statistics |
Shopify |
1 year |
| _shopify_evids |
unknown |
Statistics |
Not available |
Not available |
| _ga |
This cookie name is associated with Google Universal Analytics |
Statistics |
Google Analytics |
2 years |
| _gat |
This cookie name is associated with Google Universal Analytics. |
Statistics |
Google Analytics |
1 minute |
| __atuvc |
unknown |
Statistics |
Not available |
Not available |
| __atuvs |
unknown |
Statistics |
Not available |
Not available |
| __utma |
unknown |
Statistics |
Not available |
Not available |
| customer_auth_provider |
This cookie is associated with Shopify's analytics suite. |
Statistics |
Not available |
Session |
| customer_auth_session_created_at |
This cookie is associated with Shopify's analytics suite. |
Statistics |
Not available |
Session |
| _cs_c |
Consent state: digit between 0 and 3. Used for capturing analytics on web pages |
Statistics |
ContentSquare |
13 months |
| _ga_J4NLX6MBXQ |
ID used to identify users |
Statistics |
Google Analytics |
2 years |
| _ga_WVBRSEYSQL |
ID used to identify users |
Statistics |
Google Analytics |
2 years |
| _cs_id |
Contains: user ID, timestamp (in seconds) of user creation, number of visits for this user |
Statistics |
ContentSquare |
13 months |
| _cs_s |
Number of page views for the current session, and the recording state |
Statistics |
ContentSquare |
1 Year |
| _gads |
Unbekannt |
Marketing |
Not available |
1 year |
| IDE |
This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange |
Marketing |
Google DoubleClick |
2 years |
| GPS |
This cookie is associated with YouTube which collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. |
Marketing |
Youtube |
Session |
| PREF |
This cookie, which may be set by Google or Doubleclick, may be used by advertising partners to build a profile of interests to show relevant ads on other sites. |
Marketing |
Youtube |
8 months |
| BizoID |
This is a Microsoft MSN 1st party cookie to enable user-based content. |
Marketing |
LinkedIn |
1 month |
| _fbp |
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
Marketing |
Meta Platforms, Inc. |
3 months |
| _fbc |
unknown |
Marketing |
Not available |
Not available |
| __adroll |
This cookie is associated with AdRoll |
Marketing |
Adroll Group |
1 year |
| __adroll_v4 |
This cookie is associated with AdRoll |
Marketing |
Adroll Group |
1 year |
| __adroll_fpc |
This cookie is associated with AdRoll |
Marketing |
Adroll Group |
1 year |
| __ar_v4 |
This cookie is associated with AdRoll |
Marketing |
Adroll Group |
1 year |
| _gcl_au |
Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. |
Marketing |
Google |
3 months |
| __kla_id |
When Klaviyo's JavaScript is enabled, the __kla_id cookie can track and identify site visitors through an auto-generated ID. This cookie can temporarily hold personally identifiable information. Once a visitor is identified, the cookie can pass their data into Klaviyo. |
Marketing |
Klaviyo |
2 years |
| _gid |
This cookie name is associated with Google Universal Analytics. |
Preferences |
Google Analytics |
1 day |
| __cfduid |
unknown |
Preferences |
Not available |
Not available |
| __cf_bm |
Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. |
Preferences |
Cloudflare |
Session |
| AWSALBCORS |
For continued stickiness support with CORS use cases after the Chromium update, we are creating additional stickiness cookies for each of these duration-based stickiness features named AWSALBCORS (ALB). |
Preferences |
Amazon Web Services |
Session |
| __zlcmid |
This cookie Chat Widget offers out-of-the-box cookie consent management, see here: Enabling cookie consent for the Chat widget & Web Widget. Alternatively, these Chat Cookies respect external cookie bot functionality as well. |
Preferences |
Zendesk |
1 year |
| swym-session-id |
This is a general-purpose platform session cookie used to maintain an anonymous user session. |
Preferences |
Swym |
30 mins |
| swym-pid |
Unique identifier to track merchants and their wishlist settings. |
Preferences |
Swym |
1 year |
| swym-v-ckd |
Related to swym app versioning systems. |
Preferences |
Swym |
1 year |
| swym-swymRegid |
This cookie is used to store an encrypted version of the user's device ID and information on the user's session. |
Preferences |
Swym |
1 year |
| swym-email |
This stores the email address when the shopper logs into the store or when the shopper authenticates their wishlist or subscribes for a back-in-stock alert. |
Preferences |
Swym |
1 year |
| swym-o_s |
Related to swym app versioning systems. |
Preferences |
Swym |
1 year |
Asprey periodically reviews the cookies and similar technologies used on the Website to ensure that this information remains accurate.
11. Cookies and personal information
Some information collected through cookies and similar technologies may constitute personal information or may become personal information when combined with other data.
Where we process personal information obtained through these technologies, we do so in accordance with applicable data-protection law and our Privacy Policy.
Our Privacy Policy provides further information about:
- the categories of personal information we process;
- the purposes for which we use it;
- our lawful bases for processing;
- the organisations with which information may be shared;
- international transfers;
- retention;
- security;
- your data-protection rights; and
- how to contact us or make a complaint.
12. International transfers
Some third-party technology providers may process information outside the United Kingdom.
Where information constitutes personal information and is transferred internationally, we apply the safeguards required by applicable data-protection law.
Please see the International transfers section of our Privacy Policy for further information.
13. Changes to this Cookie Policy
We may update this Cookie Policy from time to time, including where:
- the cookies or technologies used on the Website change;
- our suppliers or service providers change;
- the purposes for which technologies are used change; or
- applicable law, regulatory requirements or guidance changes.
The latest version will be made available on the Website and will show the date on which it was last updated.
Where appropriate, we may also ask you to make your cookie choices again following a significant change to the technologies we use.
14. Contact us
If you have any questions about this Cookie Policy or our use of cookies and similar technologies, please contact:
Asprey London Limited
36 Bruton Street
Mayfair
London
W1J 6QX
Email: concierge@asprey.com
For further information about how Asprey handles your personal information, please see our Privacy Policy.
